Tags: online shopping carts paypal ecommerce ecommerce solution ecommerce software
Published : 11 months, 4 weeks ago (Mon, 16 Feb 2009 04:20:41 PST)
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Audra Hajj made a very bold statement about the age old question on line sellers using an ecommerce platform have been asking in regards to Search Engine Optimization (SEO) marketing results using an ecommerce solution. Audra Hajj is known as an ecommerce/ SEO expert and was pushed into answering a tough question in an open panel discussion in front of hundreds of people while on stage in San Diego Ca, last week. The question asked was “ Is it really possible to optimize and achieve top listing in the major search engines using an ecommerce solution?” While many other speakers might have side stepped the question Audra came out with guns loaded and took the audience by surprise. Audra answered that “ Yes it is absolutely possible to achieve top rankings using the right SEO techniques and the right Ecommerce solution.” And when pressed stated that she could give right on the spot over 50 sites using an ecommerce platform, with not just one optimized keyword ranking but many keywords . As eyebrows raised in the room from the attendees to the other SEO , PPC, and ecommerce professionals she continued to state some of what need to be included in the mix of SEO and ecommerce to make this happen in her experience. You need to be able to take the functionality of the ecommerce solution and wrap it into a custom look and feel that is heavily designed using CSS. Meaning that just applying a template choice in a verity of colors does not cut it. You need to have the ability to turn crazy non readable, useless url’s filled with id’s, parameters and characters into a Search Engine Friendly title removing all things that are unfriendly to the spiders and to the people visiting your site. Avoid using just the manufactures product descriptions. SMO is really the focus online businesses need to develop, Social Media Optimization. How do you do that in ecommerce? Add some unique info to the product descriptions; activate product reviews, to let the voice of the customers sell the products ,spiders, and bots. Ask yourself what makes you stand out to the spiders over the guy in the next PPC box selling the same item, with the same image, and description? Be sure to have RSS feeds Site Maps and directories are important Add new unique content Be sure not to use content that can be tagged or labeled as duplicate content Optimize your images Add product videos within the product pages Try to avoid an ecommerce solution that adds session ids in the urls, be sure you can rewrite the title tags, for categories, sub categories, products and content pages.
The list went on and on as the questions rolled out from the audience. The final point that Audra Hajj made was hire a company that can do it all. A company that does not make you run from the ecommerce solution provider,to the SEO Company, to the designer to implement what is needed in the latest algorithms. Stay focused on your business of selling your products and services; let your online partner take care of helping you do that on line. Can ranking top SEO rankings be achieved using the right ecommerce solution? Absolutely but it is not easy, it takes a lot of hard work on everyone’s part. Contact Information Flashecom Services Inc Contact Person:Audra Hajj 601 Lunar Ave Unit B
Brea, CA 92821 Toll Free: 877-282-7001
Fax: (714) 256-9433
E-mail: sales@flashecom.net Website: http://www.flashecom.net |
