The positive opposite of a bad addiction is a good habit which leads to improvement.

Is staying actively connected to your product or service leading your customers to a huge improvement?

Think about electric light. Needing it was the basic need in the beginning. Later using it became basic. It’s not harmful, and we all use it so much that we're not even really aware of the usage anymore. No contracts – just habitual usage which developed out of habitual needs.

Of course you can go the opposite way and put addicting games on your social network to make it magnetic. Or you could invent the new electric light bulb.

You'll do the right thing.