NY Comcast Triple Play Bundled Services

One of the most effective marketing tools that the telecommunications industry has come up with so far is the idea of bundled service. With bundled telecommunications services, a company will typically offer a combination of TV service, high speed Internet service, and home telephone service bundled together so that the subscriber gets all three services itemized on the same bill, and so only has to write one check every month. The idea is that the company can provide a discount in exchange for being entrusted with the extra business, and the subscriber can have greater convenience from only having to deal with one bill every month while saving that money.

There are some problems with the way that some companies provide bundled services though. For example, some companies will offer to provide services that they don't specialize in and then outsource those services to other companies. The consumer still pays a single bill and still gets a discount, but ends up having to deal with three separate companies for other customer service needs.

While cable TV companies like Comcast New York are able to offer the added convenience of providing all three services themselves, satellite TV companies are often guilty of this. Basically, satellite TV companies try to offer bundled services in order to compete with cable TV companies who can do a much better job of it. But because of their nature, satellite TV companies are ill equipped to offer phone service or high speed Internet service, so they'll typically refer their customers to a local phone company for a home phone line and a DSL internet connection.

While this strategy has the relative advantage of having the customer interact with two companies for these services instead of three, it also raises other problems. First of all, it forces customers to interact with a traditional phone company- an experience that many customer are trying to escape because of continually increasing rates and less than state of the art technology. The second problem with this set up is that it relies on DSL technology for a high speed Internet connection, and while DSL is certainly faster and more convenient than dial up, it's debatable about whether or not it really counts as high speed Internet technology.

Another thing that satellite TV companies will often do, that companies like Comcast New York won't, is outsource the phone line to the local phone company- which of course still has some of the problems outlined above- while outsourcing the high speed Internet service to a company that provides access to the Internet over a satellite connection. This has the clear disadvantage of involving three separate companies, but it also has a ton of disadvantages that come along with satellite Internet technology. While satellite Internet is faster than DSL- at least by a little bit- and more widely available, it's a lot more expensive. We're talking hundreds of dollars just for the specialized equipment to get the system up and running and then a small fortune every month for the service! Plus, the built in time lag that's part of satellite technology makes it unsuitable for VoIP applications which are probably the best prospect of freeing yourself from the grips of the phone company.

For all of these reasons, a cable TV company like NY Comcast can be a good choice for bundled services. Not only does New York Comcast offer the superior technology of broadband cable Internet- which is much faster and more reliable than satellite or DSL- but it also offers a quality phone service that's an affordable alternative to the local phone company. Best of all, the fact that Comcast can provide all three of these services all by itself means that you never get the run around when you need customer service.

All of this means that a company like Comcast New York can provide bundled services the way they were meant to be- cheap, easy, and affordable.