An Apple iPhone ad has been banned in the UK for claiming that "all the parts of the Internet are on the iPhone." The big beef here is that Flash and Java applets don't play on the iPhone.

I'm with Apple on this one. Gee, Adobe, I don't see your proprietary format defined in any W3C standards documents. And Sun took forever and a day to fully open Java and did a horrible job of addressing the many, many, many, many bugs that made Java in web browsers so deeply disappointing. Java applets appear in about 0.00005% of pages... those that have hardly been touched in the last ten years (yes, including my own Fracster).

I don't see why you should be able to define your product as one of the essential "parts of the Internet" and keep it closed up tight at the same time.