If many of your employees are going to be tradeshow display staff for the first time, it would be a good idea to sit down with them and explain to them the ins and outs of the actual event. You must stress professionalism and good marketing and sales techniques. Try to prepare them for the worst and hope for the best. If all of your staff is on the same wavelength it will help with communication and execution during crunch time at the actual event, when it really counts. Most importantly, remember to let your booth staff have fun. Stress to them, that a positive attitude and passion for the trade is going to make the sale. If your booth staff is having fun, chances are, every attendee that pays your display booth a visit will have a little fun as well.

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