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... it's particularly sad that it's the least followed of all the guidelines. Websites are incredibly bad at explicitly stating what they offer users. Instead, they hide their offerings in generic marketese that makes very little impression on prospective customers. Remember: when users have needs, they typically query search engines and allocate only a few seconds to scan each of the sites that the...

http://community.livejournal.com/gde_mne/2556.html
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Published: 5 months, 3 weeks ago (Tue, 20 Jan 2009 07:53:56 PST); 1489 bytes
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