Will the Cool-er e-reader KO the amazon Kindle?

... 40 percent lighter than its competitors. The Cool-er is a lot more pleasing on the eyes than any of it's rivals, which may make it more of a fashion accessory.The Cool-er has a very iPodish look about it, that has likely been directed at the younger market. Firstly there's no wireless capabilitiy, meaning all downloads need to be done thru a USB connection, charging of the Cool-er is also done ...